Primary media entities showcased their potent feminine-led programming in help of the SeeHer motion
Oprah Winfrey, CEO, Own: Oprah Winfrey Community, sent opening remarks
NEW YORK, April 19, 2022–(Enterprise WIRE)–Currently, SeeHer (SeeHer.com), the top international motion to remove gender bias in advertising and marketing and media, brought alongside one another 1000’s of entrepreneurs and media entities for the fourth once-a-year SeeHer SheFront. The virtual, throughout the world party supported SeeHer’s efforts to maximize the precise portrayal of ladies and ladies in advertising and enjoyment and showcased how feminine representation has turn out to be a vital strategic concentrate of media entities. The SheFront was section of the Association of National Advertisers (ANA) annual World-wide Working day of Studying.
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International media leader Oprah Winfrey, CEO, Individual: Oprah Winfrey Community, kicked off the plan with a short welcome on the electricity of storytelling, declaring, “We consider all folks should really see them selves reflected in media and amusement with a feeling of authenticity, precision and integrity, and comprehend why the get the job done SeeHer is performing is very important.”
The occasion was hosted by SeeHer President Jeannine Shao Collins, who famous in her opening remarks, “The SheFront is a time the place we showcase the finest of the finest. Our esteemed media members… recognize that gender equality is a pressure for advancement and a pressure for superior. And they are fully commited to the SeeHer motion.”
SeeHer media members, like A&E Networks, AMC Networks, Disney, FOX, iHeartMedia, Meta, NBCUniversal, Paramount, and Warner Bros. Discovery, introduced in the course of the function, highlighting their attempts to improve woman-led content and empower girls in front of and guiding the digital camera. The audience listened to from industry executives through the inspiring presentations, as nicely as on-air expertise, like Joanna Gaines, Co-Founder & Chief Resourceful Officer, Magnolia Networks, and Lisa Leslie, previous WNBA celebrity and present Co-Host, We Require to Discuss on CBS Sports, who showcased how SeeHer members are committed to the organization’s mission.
Gaines thanked SeeHer during Warner Bros. Discovery presentation, stating, “I just required to say thank you to SeeHer for this occasion and this option. With this team of courageous and remarkable women of all ages, I am unbelievably hopeful of all that we can realize alongside one another for the long run of media.”
Leslie pointed out, “We [at Paramount] are fully commited in 2022 and beyond to continually SeeHer both equally on monitor and guiding the scenes.”
Have: Oprah Winfrey Network was offered with the SeeHer Programming Award in honor of the drama sequence All Rise. The award recognizes a primetime software that pushes boundaries on changing stereotypes and acknowledges the value of women and women in media. Tina Perry, Individual Tv set Community & OTT Streaming President, acknowledged the award. Earlier recipients consist of This Is Us and Madam Secretary.
SeeHer Co-Chairs Fiona Carter, Main Marketing and advertising Officer, Goldman Sachs, and Marc Pritchard, Main Manufacturer Officer, Procter & Gamble, also participated in the virtual event. Pritchard highlighted why the business need to continue to push for much more accurate female representation, saying, “Inspite of our collective endeavours, gender equality has taken a move back… [however] the advertising we build and the information we aid has the electricity to be a pressure for development which, in flip, is a power for good.”
Carter led a discussion highlighting SeeHer’s Gender Equality Measure® (GEM®), which the corporation created in 2016 and is the initially investigate methodology that quantifies gender bias in adverts and programming. She stated, “[Goldman Sachs] and the sector are making strides in gender illustration, but there is always far more do the job to be done.”
Carter was joined by Lorenzo Larini, CEO, IPSOS North America, Shelley Zalis, CEO The Female Quotient, Co-Founder SeeHer and Latha Sarathy, Chief Study Officer, ANA, for the session. Throughout the discussion, Larini reported, “Range, equity and inclusion is a crew sport… it is about what we can do as an total marketplace. Actual alter occurs when people today come to a decision to improve their behaviors… [GEM®) is simply a great thing for your business.”
To close out the event, Collins and Bob Liodice, CEO, ANA, announced two exciting new initiatives spearheaded by SeeHer. Later this year, the organization will be establishing the first-ever interdisciplinary academic curriculum that combines marketing and gender studies, called SeeHer in Education. Additionally, the organization will be developing an AAPI #WriteHerRight guide, which will be a resource for marketers and entertainment executives to encourage authentic portrayals of AAPI women and girls in the content they produce. SeeHer has previously developed a #WriteHerRight guide for Latina-focused storytelling in partnership with NBCUniversal and Telemundo, as well as a storytelling guide focused on Black female characters in partnership with OWN.
The SeeHer SheFront was attended by marketing and advertising professionals from around the globe. For the first time in its four-year history, the event was open to the entire media ecosystem as part of the ANA’s Annual Global Day of Learning.
SeeHer is the leading global movement of media, marketing and entertainment leaders committed to the accurate depiction of women and girls in advertising and media. Launched in 2016 by the Association of National Advertisers (ANA) in partnership with The Female Quotient (The FQ), SeeHer has expanded its verticals to include sports (SeeHer in Sports) and music (SeeHer Hear Her). To help marketers benchmark success, SeeHer spearheaded the development of the Gender Equality Measure® (GEM®), which shows that content accurately portraying females dramatically increases both purchase intent and brand reputation and has quickly become the industry standard.
About The Association of National Advertisers (ANA)
The mission of the Association of National Advertisers (ANA) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.
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Andrea Holland, Wolf-Kasteler Public Relations