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In 1998, two graduate college students at Stanford University , Larry Page and Sergey Brin , developed “Backrub”, a search engine that relied on a mathematical algorithm to rate the prominence of net pages. The number calculated by the algorithm, PageRank , is a function of the amount and power of inbound hyperlinks 21 PageRank estimates the chance that a given web page might be reached by an internet consumer who randomly surfs the online, and follows hyperlinks from one page to a different. In effect, which means that some hyperlinks are stronger than others, as a better PageRank page is extra likely to be reached by the random internet surfer.
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