April 13, 2024


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A study of the global hand sanitizer market segment trends, size, growth, opportunity, and forecast up to 2026

China Hand Sanitizer Market Size, Share, Demand, Outlook 2021-2026 - Ko-fi  ❤️ Where creators get support from fans through donations, memberships,  shop sales and more! The original 'Buy Me a Coffee' Page.

Overview of the market:

Globally, the Hand sanitizer market size is expected to reach US$ 4.20 billion by 2020. The antiseptic solution in hand sanitizers or hand rubs is applied on the skin to prevent the growth of disease-causing pathogens. Often found as foams, gels or liquids, it contains alcohol, water, emollients, polyacrylates, colorants, and fragrances. As well as ethanol and isopropanol, certain bacteria and viruses are instantly destroyed by the alcohol found in hand sanitizers. Ingredients are carried by the water and bonded to the hydrogel. It provides protection from dryness caused by alcohol, neutralizes the acidity of polyacrylate and enhances the smell and appearance of the product with emollients and other ingredients. The product is also available as an alcohol-free variant that is formulated with glycerin, thickening agents, and antimicrobial agents, such as benzalkonium chloride (BAC). 

Market trends for hand sanitizers:

Global Transmission of Coronavirus Disease (COVID-19)

World Health Organization (WHO) has advocated the use of hand sanitizers to self-preserve and minimize the spread of COVID-19. Consumers are increasingly emphasizing hand hygiene as a preventive measure to prevent contracting the disease due to the large number of deaths caused by the virus. Hand sanitizers contain much alcohol, which destroys the virus’ envelope, protecting the user from further infection.

People are becoming more health conscious

An increasing number of people are suffering from gastrointestinal, respiratory, and skin infections, which further fuels the demand for hand sanitizers. As a result, alcohol-based hand sanitizers can reduce stomach infections, diarrhea, nausea, and vomiting by preventing the transmission of bacteria on the skin or palms of the hands.  As opposed to traditional hand washes and soaps, hand sanitizers also contain ingredients that can help minimize dryness and irritation on the skin. Sanitizers with natural and organic ingredients that don’t cause allergies or aren’t toxic are being developed by manufacturers.

Dispensers and Novel Variants

Manufacturers offer devices in sachets and mini-bottles with easy-to-use foam and gel-based sanitizers. They also introduce new products infused with floral and fruit fragrances. Gel-based sanitizers penetrate the skin quickly and spread easily due to their thin and watery consistency. Hand sanitizers that use foam also don’t require rubbing off and are very convenient to use. A number of manufacturers are introducing hand-free dispensers that are automatic, sensor-based, and foot-operated, allowing for the sale of products in new flavors and sizes.

Online Retail Channels and Product Availability

Also driving the market are online retail channels and social media platforms. Premium personal care and hygiene products are increasingly available to consumers and they are adopting healthier lifestyles. To reach a broader consumer base, vendors are using innovative marketing strategies to promote sanitation products through celebrity endorsements and sports personalities. In addition to their high-quality products, they are developing attractive packaging to attract consumers and give them a luxurious and authentic experience. Customers can now place orders from their homes, and manufacturers and vendors can reach audiences in remote locations through online retail platforms.

Segmentation of the market:

A report by IMARC Group analyzes the key trends in each subsegment, as well as providing forecasts for growth in each region and country from 2021-2026. According to our study, the market has been segmented into types, ingredients, product forms, pack sizes, end-uses, and distribution channels.