In this episode of the Duct Tape Advertising Podcast, I job interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a international associate marketing and advertising agency. He is also the Co-founder and Chairman of BrandCycle. He has a new guide out called — Shifting to Outcomes: Why Partnerships are the Future of Marketing.
Entrepreneurs these days have a choice. They can hold doubling down on marketing with the digital goliaths of today or begin to diversify and commit in other marketing channels, with an eye toward the future. In this episode, I discuss with the Founder and Chairman of Acceleration Associates, Bob Glazer, about why diversifying your marketing technique with other channels — like partnerships — is the way of the foreseeable future.
Issues I request Bob Glazer:
- [1:13] How would you determine partnerships, and what are you presenting new in the location of partnerships in this ebook?
- [3:29] Would you say there are distinctive degrees of partnerships?
- [5:44] Would you say this is probably a entire issue of look at change for a whole lot of entrepreneurs?
- [6:59] Do you have a restricted vary of who this methodology could work for or is this a thing that all people need to be doing?
- [9:14] How do I uncover associates?
- [12:58] Is there an case in point scenario on obtaining partners that you’d like to go as a result of with us?
- [15:43] How would anyone who is listening to this get began?
- [17:43] What are some of the platforms that people today would likely experience?
- [18:31[ Have you seen examples of service companies doing this? For example, how would a company like yours create a partner?
- [21:32] Where they can uncover out a lot more about Acceleration Companions as well as decide up a copy of Relocating Outcomes?
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