September 30, 2022

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The 8 Types of Videos to Use for Business Success


May 3, 2022·7 min read

To achieve your video marketing goals, you’ll need different types of videos in your marketing strategy. We’ve rounded up the most important ones, from explainers and promos to case studies and demos.

There are SO many different types of videos you can make for your organization. From how-to content to case studies, explainers, and beyond—the possibilities are practically endless.

Plus, for every different type of video you can make, there are multiple different styles you can approach it from and different orientations you can shoot and share it in.

To achieve the goals you set out in your video marketing strategy, you’ll need a variety of video types to meet different needs. With the right mix, you can guide prospective buyers along their journey from awareness through decision, all with video content.

Cover for 9 Essential Types of Video for Business: A Guide to Using Them Throughout the Buyer's Journey

The 8 Essential Types of Video Guide Cover for 9 Essential Types of Video for Business: A Guide to Using Them Throughout the Buyer's Journey Find out what types of video your business needs, how to make them, where they fit in the funnel, and more. Get the Guide