October 3, 2022

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Studying business science

Meta launches Connected podcast exploring the marketing and advertising industry


Meta has launched a new podcast, Linked, that examines the background and outlook in vital regions of marketing, promotion and shopper behaviours. The podcast is hosted by HardHat founder, Dan Monheit.

The announcement:

Meta has currently launched Connected, a main new podcast series which tells the lesser-acknowledged stories and explores the earlier, current and potential in key regions of internet marketing, promoting and shopper conduct.

The new period is hosted by HardHat founder and behavioural science guru Dan Monheit, and functions a variety of sector luminaries offering their insights on these vital subject areas.

In this 5-episode period we appear at:

  • The evolution of on line promoting and how brands are adapting for a additional clear upcoming, with world wide web historian Brian McCullough, IAB Australia CEO Gai Le Roy, social media strategist Meg Coffey, WPP AUNZ President Rose Herceg and Spotify’s Belle Taylor
  • Attention as a marketing metric with marketing and advertising science expert Dr Karen Nelson-Field, Coles CMO Lisa Ronson and globally renowned media strategist Faris Yakob
  • How Messaging apps are making new opportunities for makes with insights from Warehouse Team CMO Jonathan Waecker and social researcher Claire Madden.

Meta director of promoting Australia Alexandra Sloane said: “Following the big accomplishment of the award-winning Experience 2 Face podcast series, we preferred to evolve the channel to appear at some of the most important business difficulties and give entrepreneurs an entertaining and useful new resource.

“With the internet marketing environment evolving so swiftly we desired to choose time to explore these subjects, and the punchy 20-moment episodes pack in a lot of information, insights and inspiration to assistance marketers get to grips with the at any time-switching landscape.”

The podcast is produced by advertising articles professionals Very clear Hayes Consulting.

Supply: Very clear Hayes Consulting



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