SilverSneakers blog site and advertising and marketing marketing campaign recognized for engaging seniors in healthful routines
FRANKLIN, Tenn., June 9, 2022 /PRNewswire/ — Linkwell Overall health, the leading digital material advertising and purchaser knowledge technological know-how firm in healthcare, and SilverSneakers® by Tivity Health and fitness®, the nation’s primary neighborhood fitness program for seniors, have attained two prestigious 2022 Health care Advertising and marketing Silver Awards in the integrated marketing campaign and site web-site classes. The awards acknowledge initiatives built during the pandemic to be certain that more mature older people ongoing or restarted their physical fitness routines.
“Our key concentrate is to have interaction our SilverSneakers members in balanced behaviors and a single of the methods we do that is as a result of compelling content material,” said Tivity Health President and CEO Richard Ashworth. “The pandemic made a problem to retain older older people socially connected and moving. SilverSneakers partnered with Linkwell Overall health to design and style an omnichannel information tactic to aid a hybrid health and well-becoming approach—in-human being lessons for some, and digital for other people to stimulate all our SilverSneakers users to continue to be active.”
Collectively with SilverSneakers, Linkwell Health and fitness made multiweek wellness issues that focused on the bodily and social desires of customers. The wellness challenges encouraged members to reboot their fitness plan, return to the health and fitness center safely, and participate in reside-streamed classes even though also generating social connections to keep users nutritious and happy in the course of a quite hard and isolating time.
Even during a pandemic, the problems marketing campaign contributed to doubling virtual health course visits and growing in general gym visits by 25% from 2020 to 2021. In addition, a continuous stream of dynamic, superior-quality blog written content contributed 42% of over-all traffic to SilverSneakers.com.
“SilverSneakers had a crucial enterprise want through the pandemic and Linkwell Wellbeing developed a superior-good quality, participating omnichannel electronic marketing campaign that motivated more mature adults to manage their fitness behaviors and continue to be socially linked all through a time of powerful uncertainty,” claimed Nathan Adams, President and CEO at Linkwell Wellness. “Our skilled-backed assistance journalism tactic to content material delivers the SilverSneakers blog site to lifetime, drives engagement with important phone calls to action, and encourages customers to continue to keep coming back again to SilverSneakers.com.”
Now in its 39th calendar year, the Health care Advertising Awards is one particular of the major, longest managing, and most widely respected health care promotion awards competitions. The awards realize excellence in healthcare promoting, advertising and marketing, and communications and are judged by a panel of healthcare advertising authorities. Successful entries are awarded centered on creative imagination, good quality, concept effectiveness, client appeal, graphic style, and general affect. This 12 months, additional than 4,400 entries competed for consideration.
SilverSneakers®, by Tivity Wellbeing, is the nation’s primary group exercise program for Medicare qualified Individuals. The plan was established in 1992 and is out there to far more than 18 million Us citizens as a result of quite a few Medicare Gain programs, Medicare Supplement carriers, and group retiree programs. For extra details, to check out eligibility or to enroll in the system or sign up for a SilverSneakers newsletter, go to silversneakers.com.
About Linkwell Well being
Linkwell Wellness is the leading consumer knowledge organization serving overall health plans and wellbeing providers corporations. Its staff of content strategists, health and fitness and wellness journalists, and social media experts—enabled by its Healthful Residing Motor know-how platform—helps healthcare brand names to hook up with individuals and empower them to just take actionable regulate of their wellbeing. Linkwell produces transformative material that promptly allows wellness services businesses to engage buyers in authentic-world health discussions, while also accelerating model consciousness, acquisition, retention, and business outcomes. For far more information and facts, stop by www.linkwellhealth.com.
Media Contact: Debbie Jacobson, [email protected]
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