February 26, 2024


Studying business science

Extensions and souvenirs | Seth’s Blog

Extensions and souvenirs | Seth's Blog

When a brand name is effective, there’s typically a drive to lengthen it.

Disneyland was an extension of Disney films. It mirrored some of the magic of the flicks, but developed a thing new and beneficial as very well. Disneyland experienced some of the Disney essence and then constructed something additive and new.

Apple did the similar issue with the Apple iphone in extending the manufacturer of the Mac.

On the other hand, the new Leica watch is just a souvenir. It is not a much better enjoy. It’s not far more of a Leica than any of a dozen other overpriced watches could be viewed to be. It’s simply there to remind you that you favored the unique. It is a memento of a feeling, not the creator.

Very little mistaken with a memento. I’m sure Leica will make a gain from their check out with very little injury to the assure that the brand name alone will make. But make much too many souvenirs and you turn into a hollow shell, squandering the possibility to make the adjust you seek out.

The crappy t-shirt you purchased at your favorite musician’s concert is a souvenir, but they should not rely on that as their legacy or the engine of their advancement.

All day, personal creators have to make selections about what they’re likely to do following. Occasionally we can make an extension. And occasionally, we choose to make a souvenir rather.