Deloitte Names New US Chief Marketing Officer

• Deloitte promoted Scott Mager to US CMO of its core consulting company.
• Mager experienced founded advertising division Deloitte Electronic and served it make a string of acquisitions.
• His marketing is noticed as one more sign of Deloitte’s designs to push into advertising’s turf.

Consulting giant Deloitte named a new US chief promoting officer in a shift insiders see as reflecting the firm’s starvation to press even more into the

promoting industry

.

Scott Mager was principal at the consultant’s advertising services division Deloitte Digital, which he started in 2012 and helped extend with a lot more than 20 acquisitions, like those people of agencies Warmth and Madras Global. Deloitte Digital, which claimed $16 billion in global revenue past calendar year, has been exploring other acquisitions and a deal with advertisement giant Publicis.

In his new role, he’ll oversee all marketing and advertising for Deloitte’s core consulting enterprise, which also consists of Deloitte Electronic. The US is Deloitte’s premier location, with 121,000 personnel and $22.9 billion in documented income for 2021.

Resources in comparison Mager’s new position to that of Accenture Interactive CEO David Droga, who like Mager has been trying to expand the do the job the firm does for CMOs. Also like Droga, Mager has an agency track record he was at Omnicom agency Company.com before signing up for Deloitte in 2001.

Mager succeeds Alicia Hatch, who had been in the job because 2015. A particular person with immediate understanding explained Hatch recently stepped down for own explanations and that Mager has been acting CMO given that late 2021.

Mager wrote on LinkedIn that the CMO promotion “was not planned” and highlighted the interactions he has shaped with best advertising execs in his 20-in addition a long time with Deloitte.

A Deloitte spokeswoman declined to comment over and above the announcement alone. Mager couldn’t be attained for comment.